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In recent months, from Ukraine to Colombia, Lithuania and Spain, websites and social media accounts close to the Kremlin have spread disinformation accusing the wife of Ukrainian President Zelensky of trafficking minors through her foundation. This is Olena Zelenska's Pizzagate, the Ukrainian version of the conspiracy theory that led Edgar Maddison Welch, a 28-year-old American, to enter the Comet Ping Pong pizzeria in Washington D.C. on December 4, 2016 and open fire. No one was injured, but he also didn't find what he was looking for: children who were victims of an alleged child trafficking ring led by Hillary Clinton, then a candidate for the US presidency. It was the Pizzagate theory, for which there is still no evidence. Powerful women, child trafficking and disinformation.
This disinformation campaign has been spread almost in parallel to the one accusing Zelenska of spending more than a million dollars on jewellery in New York, using the same strategies and the same dissemination channels.
In order to delegitimize Ukraine's defence against the Russian invasion, other content accuses Ukraine of sending underage or pregnant women to the frontline, or of recruiting children for the same purpose. These disinformation and conspiracy theories, in addition to being similar, share other characteristics: women and minors are the direct protagonists of disinformation, which they use as a vehicle to attack a country or delegitimize its leaders.
Olena Zelenska and her alleged links to a child trafficking network through her foundation: the evolution of an old theory that continues to circulate
“Zelensky’s wife, Olena Zelenska, involved in child trafficking through her foundation” – this is how some of the messages circulating on the Internet begin, sharing the unproven theory that “a complex investigation revealed that dozens of children were taken out of Ukraine” and many of them ended up in paedophile networks.
It has circulated on both sides of the Atlantic, from Georgia to Lithuania, and also Ukraine, Spain, Argentina, Venezuela, Colombia and Mexico. It is a conspiracy theory inspired by the one that circulated around the world a few years ago: Pizzagate, which targeted Hillary Clinton, then the Democratic Party candidate for the presidency of the United States, and her campaign manager, John Podesta, accusing them of trafficking minors.
The conspiracy theory emerged after Podesta referred to "Cheese Pizza" in emails hacked and released by WikiLeaks. This was later used, without evidence, to say that it was code for "Child Pornography." In addition, the followers of this conspiracy theory claimed that at the Comet Ping Pong pizzeria, the Democratic candidate and her team allegedly kidnapped, raped and in some cases murdered children under Satanic rituals. After Edgar Maddison Welch entered the restaurant and fired shots, without injuring anyone, he turned himself in to the police when he saw that there were no kidnapped children. That, however, did not stop the theory from continuing to circulate.
In the case of the conspiracy involving Olena Zelenska and her foundation, the “complex investigation” referred to in the content was allegedly carried out by a French journalist named Robert Schmidt. According to those who spread it, the investigation “proved” that Olena’s foundation supplied Ukrainian children to paedophiles in Western Europe. However, there is no trace of such an investigation. There is a journalist with this name and he was born in Leipzig, Germany, but he has not published any publications on the subject of the Olena Zelenska Foundation, as explained by Bulgarian fact-checkers Fact-Check.bg.
The alleged testimony appeared on November 3, 2023 on a YouTube channel under the name of Robert Schmidt, the alleged journalist. This was the only video that this account, created a month earlier, had published. In the video, which has since been removed by the platform, a man appears wearing a mask and a hooded sweatshirt, who claims to be a former employee of the Olena Zelenska Foundation.
That same day, November 3, the trickle of publications began on websites that jumped from continent to continent, first in French and then in English.
NetAfrique.net, which describes itself as “a general information portal offering African and world news topics” in French, opened the floodgates by publishing the alleged exclusive. According to the publication, “Robert Schmidt discovered that the Olena Zelenska Foundation, under the pretext of a noble mission to save children from the Ukrainian conflict, is engaged in the transfer of orphans to Europe for criminal purposes.” This website, which focuses mainly on topics about Burkina Faso, is also named in a report by the Institute for Strategic Dialogue (ISD) explaining how it spread an identical disinformation strategy, this time about Alexander Soros, son of George Soros, and an alleged donation by the Ukrainian government of 400 kilometres of land to deposit toxic waste.
Days earlier, the same website had also published another hoax about the Ukrainian president's wife, claiming that she had spent more than a million dollars on Cartier jewellery during a visit to New York on September 22, 2023. The strategy was identical: an alleged shop assistant posted a video on Instagram saying that Zelenska had spent that amount of money on jewellery and that she had asked for this employee to be fired, and the video was uploaded to a YouTube channel. Later, NetAfrique.net published the testimony in French: "According to the store staff, Olena Zelenska spent $1,100,000 while shopping in New York." However, that day, the first lady of Ukraine could not have been in New York, since she and her husband visited Ottawa, Canada, where she met with the Canadian Prime Minister, Justin Trudeau.
Another website that published the conspiracy theory of alleged child trafficking was Senenews.com, from Senegal. Also in French.
The next day, it was published in English by The DC Weekly, a website that, according to The New York Times, is part of a series of headers of supposed newspapers that appeared in the United States a few months ago trying to convince the population that they are a historic local media outlet, in order to give them credibility “and spread Russian propaganda”.
On November 5, Robert Schmidt’s alleged scoop was posted on English-language websites such as The Intel Drop, which had previously spread “disinformation about Ukraine as well as conspiracy theories,” Ukrainian fact-checkers StopFake explain. Meanwhile, Georgia-based Myth Detector had already verified another hoax posted by the same website, which claimed that Zelensky had purchased a villa near Berlin that previously belonged to Nazi Germany’s Propaganda Minister Joseph Goebbels.
The DC Weekly article about Zelenska’s foundation is signed by a certain Jessica Devlin, who is presented as “a distinguished and well-known journalist whose career has taken her to some of the most critical and difficult regions of the world”, but there is no evidence that such a journalist exists. Added to this is that the photo in which Jessica Devlin supposedly appears is actually that of Canadian writer Judy Batalion, as they did a month earlier when they published the hoax that Zelenska had spent more than a million euros on jewellery in New York.
Using other people's photos and passing them off as journalists signing off on an investigation is a common theme of DC Weekly, said disinformation expert Shayan Sardarizadeh of the BBC's verification unit (BBC Verify) on X (formerly Twitter). On other occasions, he explains, they have used stock images.
On November 7, the Russian Embassy in South Africa entered the game through X (formerly Twitter) by sharing The DC Weekly's publication with the phrase: Media: "Olena Zelensky's organisation accused of child trafficking scandal, source confesses."
Despite the fact that there is no evidence, nor witnesses, the conspiracy theory that an account named Robert Schmidt posted on YouTube on November 3, 2023 about Olena Zelenska continues to circulate on the Internet, just as Pizzagate continues to do. And not only that, other related theories are also circulating: during these months, Russian websites are publishing content claiming that “the report of the non-profit Foundation for Combating Repression 'Child kidnappers: The Olena Zelenska Foundation takes Ukrainian children from their parents and sells them to British paedophiles' was published”. However, once again there is no evidence that a foundation with that name has published such a report and the link attributed to the alleged foundation is a link to another Russian website.
Olena Zelenska: two almost simultaneous campaigns with the same strategies and websites involved
In order for content that begins to circulate in a specific country and language to end up circulating in others, sometimes in a different language, a strategy has been followed that we have already identified in other disinformation campaigns, such as the one already mentioned that accused Zelensky and his wife of spending the money they receive from the West on luxury goods.
First step: post a video on a YouTube channel or another social media channel with a testimony from a supposed employee of the foundation or organisation. The channel is created in the days leading up to it and usually only has one video posted: the one with the supposed testimony. In this case, it was a channel in the name of a supposed journalist named Robert Schmidt, with the testimony of a supposed former employee of the foundation. The same occurred with the hoax that claimed that Zelensky had bought a mansion in Gloucester, United Kingdom, belonging to King Charles III, where the supposed testimony of a real estate agent was also posted first on YouTube. The video accusing Olena Zelenska of spending $1.1 million on Cartier jewellery in New York was first posted on Instagram. The person also claimed to be an alleged employee of the luxury store.
Step two: websites pretending to be media outlets publish an article citing the video as a source. Sometimes, it is first published on French-language websites targeting African audiences in countries such as Burkina Faso or Nigeria. The French-language website NetAfrique.net was one of the first to publish both the conspiracy theory of child trafficking by Olena Zelenska's foundation and the hoax about the alleged purchase of jewellery in New York.
The Clemson University study analyses how “the majority of videos in which these narratives are placed use actors who appear to be of African or Arab descent, to give them greater credibility in these communities and thus distance themselves from the supply of Russian channels.”
Third step: other websites that pretend to be media outlets translate the content into additional languages to broaden the reach of the campaign. An example is The D.C. Weekly or The London Crier, which pretend to be historical newspaper titles, the first in the United States and the second in the United Kingdom, which was created days before publishing the hoax accusing Zelensky of buying a mansion from Charles III.
The content published by The D.C. Weekly, both the one accusing Olena Zelenska of buying jewellery and the one accusing her of trafficking minors, is signed by a certain Jessica Devlin, whose photo is actually that of Canadian author Judy Batalion. The D.C. Weekly claims to be a weekly newspaper that was born 20 years ago, however, according to a recent study by Clemson University in South Carolina (U.S.A) such a newspaper did not exist and the domain dcweekly.org has been connected to websites since at least 2017, although it was inactive from late 2018 to 2021. When it was relaunched in 2021, they explain, “the domain pointed to an IP address that was shared with multiple other domains affiliated with John Mark Dougan, a former police officer and conspiracy theorist who moved to Russia in 2016.”
Finally, the content is shared by social media accounts of Russian embassies in other countries, such as in South Africa or the United Kingdom, both of which publish in English. It is also widely shared and disseminated on social media by accounts with a large number of followers.
As we can see, in a short period of time, two disinformation campaigns have been carried out using not only the same strategies, but also the same dissemination channels. In turn, the content is amplified by different websites in multiple languages, and shared by users with a large number of followers on social networks.
Pizzagate: inspiration and basis of this conspiracy theory
In the book “Social Media and the Post-Truth World Order,” Gabriele Cosentino, an academic and professor at the Lebanese American University, explains that “online propaganda outlets linked to Russian manipulation and influence tactics played a role in amplifying Pizzagate, as a combination of bots and lookalike accounts were used to make the topic trend and provide enough legitimacy among users to encourage them to join in.”
Today, similar content circulates on the internet that we have seen since 2016 when Hillary Clinton was accused of leading a paedophile organisation, but now, accusing the Ukrainian first lady. Ukraine’s National Information Agency (Ukrinform) in an article published in December 2023 noted how “pro-Kremlin media outlets and Russian Telegram channels” were sharing a screenshot with a photo of a girl with a pizza priced at $3,000 on the website of the American e-commerce company Etsy, claiming that “in the language of paedophiles, pizza is a child, and Ukrainian children are sold abroad through such advertising,” just as the American Pizzagate conspiracy theorists claim.
The photo was widely shared on social media platforms like TikTok with claims such as “Disturbing images are appearing on Etsy showing pizzas selling for thousands of dollars alongside images of children with pizza,” read one post on X, formerly Twitter. “Is child trafficking being carried out on Etsy?”
According to fact-checkers Factchequeado and Associated Press, there was again no evidence of pedophilia and they contacted Etsy, which investigated and “found no evidence” to these claims. They also removed the images of the children with the pizza, created using artificial intelligence.
“Etsy investigated the claims and found them to be baseless, according to a representative. While no threat to child safety was established, the listings were removed from the online marketplace because they did not appear legitimate and had what appeared to be excessively high prices,” the fact-checking agency Associated Press said, while also detecting “a resurgence” of the American Pizzagate theory on social media.
Other strands of this theory have been identified in the last months. According to the fact-checking organisation Newtral, several internet portals hosted in Russia, Germany and other countries have recently published a supposed “investigation” that claimed to reveal how 85 Ukrainian minors taken in by Spain have ended up in illegal child trafficking and pedophilia networks. The minors in question are “a group of 85 children – many of them with disabilities – from a Ukrainian orphanage together with 17 adults, including the director of the centre, who – supposedly – exercised guardianship of the minors”. Currently, they explain, “the social services of the Junta de Castilla y León exercise guardianship and, except for those who have reached the age of majority, they remain in various centres in the province of Valladolid”.
The theory, according to Newtral, was published by a Russian foundation created two years ago by Yevgeny Prigozhin, head of the Wagner group, an organisation created to support pro-Russian paramilitaries in Ukraine, who died in August 2023 after the plane he was travelling in crashed. They also indicate that the same website had already published other similar content, such as claims that Ukrainian children taken in by Europe are used for “organ trafficking.”
The objective: to use women as victims of disinformation to attack international leaders or remove them from the political debate
This is neither the first nor the second hoax that has targeted the figure of Olena Zelenska to try to discredit her or her husband, the President of Ukraine, Volodymyr Zelensky. Nor is it the first time that the wife of a president of a government has been the target of cross-border disinformation campaigns. We have seen this with the conspiracy theory “She was born a man”, about the supposed transsexuality of the wives of the presidents of France, Spain and the United States. This theory puts first ladies of the international political scene such as Brigitte Macron, Begoña Gómez or Michelle Obama in the crosshairs, claiming they were born men and therefore had changed their sex.
It is also used against female political candidates. “Do you know this man? His name is ‘Kamal Aroush’. He was born in Benghazi. “Kamal became Kamala,” says a piece of content that began to go viral hours after Joe Biden announced his withdrawal from re-election as the Democratic candidate for the presidency of the United States on July 21 and made public his support for Kamala Harris, the current vice president of the country, to occupy that position. This is not the first time it has circulated; the same hoax was circulated in 2020.
Images like these are made using mobile apps like FaceApp which enable the editing of people’s features in photographs. The Kamala Harris montage itself was made based on an official photograph from 2017, when Harris was a senator representing California. Since July 21, 2024, other content against Harris has also been circulating, such as a manipulated image in which she appears together with the accused magnate Jeffrey Epstein, convicted of trafficking minors and found dead in his cell in 2019. In reality Harris poses with her husband, Douglas Emhoff at the inaugural gala dinner of the Broad Museum in Los Angeles, in 2015.
This strategy, through which women are framed as “untrustworthy, unintelligent, too emotional or sexual” seeks to remove them from a position of power and visibility, and can also discourage them from entering politics or lead them to self-censorship and disengagement from political debate, explains Melanne Verveer, executive director of the Georgetown Institute for Women, Peace and Security, in an article.
There are more examples. In December 2021, two women, one posing as a freelance journalist and the other as psychic, claimed in a YouTube video that Brigitte Macron was actually born as a boy, named Jean-Michel Trogneux (which is the current name of Brigitte Macron's brother). They also claimed that her first husband never existed and that she did not have her three children. In 2023, following a complaint filed by the first lady and her brother, both women were fined €2,000 each by the court of law in Lisieux.
Primera fecha de publicación de este artículo: 01/08/2024
